Former cover athlete and IFBB men’s physique pro STEVE COOK is training to be the ultimate ambassador of fitness
WITH OVER TWO MILLION social media followers on Facebook, Instagram, YouTube, and Twitter, IFBB physique pro Steve Cook lives for motivating the masses—and the self-described “Swoldier” employs several training styles to stay lean.
“I start my workouts with a compound or Olympic weightlifting exercise, then I do isolation moves for bodybuilding benefits,” Cook says. “Everything has a performance and function focus.”
Cook also runs half-marathons and says he’s eyeing triathlons. Dietwise, things are simple.
“If I train more, I eat more complex carbs. If I train less, I eat less,” Cook says. “I focus on clean and whole foods, but I do indulge occasionally. I guess it would be a type of flexible dieting. Before a shoot, I cut back on carbs and fat.”
STEVE’S WORKOUT UPPER-BODY
DIRECTIONS: Perform the exercises marked A and B as supersets; do a set of A, then B, until all sets are done.
|1. Bench Press*||8||8, 5,|
|2A. Bench Press**||5||2||2 min.|
|2B. Pullup||5||3||2 min.|
|3A. Seated DB Military Press||3||5||–|
|3B. DB Lateral Raise||3||8||–|
|3C. Lying Side Raise||3||6||90 sec.|
|4A. Smith Machine Incline Bench||2||8-12||30 sec.|
|4B. Lat Pulldown||2||8-12||30 sec.|
|4C. Machine Shoulder Press||2||8-12||30 sec.|
|4D. T-bar Chestsupported Row||2||8-12||2 min.|
*Use 45%, 55%, 65%, 75%, 85%, 90%, 95%, 100% of 1RM.
**90% of 1RM.
COOK’S TOP FOUR TIPS TO BUILD A BRAND
Don’t try something you don’t believe in. People will see through it, and it won’t be successful.
FIND YOUR NICHE
What are you passionate about and good at? Follow that for your best chance of success.CONTENT IS KING
CONTENT IS KING
Creating content that people can go to works. The more quality content you can produce, the better.
BRAND = JOB
This is going to be your business, so go all in on it. But create an environment you enjoy so you don’t burn out.
Weight: 215 lbs
Home: Las Vegas, NV