Leading the Way

Former cover athlete and IFBB men’s physique pro STEVE COOK is training to be the ultimate ambassador of fitness

WITH OVER TWO MILLION social media followers on Facebook, Instagram, YouTube, and Twitter, IFBB physique pro Steve Cook lives for motivating the masses—and the self-described “Swoldier” employs several training styles to stay lean.

“I start my workouts with a compound or Olympic weightlifting exercise, then I do isolation moves for bodybuilding benefits,” Cook says. “Everything has a performance and function focus.”
Cook also runs half-marathons and says he’s eyeing triathlons. Dietwise, things are simple.

“If I train more, I eat more complex carbs. If I train less, I eat less,” Cook says. “I focus on clean and whole foods, but I do indulge occasionally. I guess it would be a type of flexible dieting. Before a shoot, I cut back on carbs and fat.”

STEVE’S WORKOUT UPPER-BODY

DIRECTIONS: Perform the exercises marked A and B as supersets; do a set of A, then B, until all sets are done.

EXERCISESETSREPSREST
1. Bench Press*88, 5,
3, 3,
2, 1,
1, 1
3 min.
2A. Bench Press**522 min.
2B. Pullup532 min.
3A. Seated DB Military Press35
3B. DB Lateral Raise38
3C. Lying Side Raise3690 sec.
4A. Smith Machine Incline Bench28-1230 sec.
4B. Lat Pulldown28-1230 sec.
4C. Machine Shoulder Press28-1230 sec.
4D. T-bar Chestsupported Row28-122 min.

*Use 45%, 55%, 65%, 75%, 85%, 90%, 95%, 100% of 1RM.
**90% of 1RM.

COOK’S TOP FOUR TIPS TO BUILD A BRAND

BE AUTHENTIC
Don’t try something you don’t believe in. People will see through it, and it won’t be successful.

FIND YOUR NICHE
What are you passionate about and good at? Follow that for your best chance of success.CONTENT IS KING

CONTENT IS KING
Creating content that people can go to works. The more quality content you can produce, the better.

BRAND = JOB
This is going to be your business, so go all in on it. But create an environment you enjoy so you don’t burn out.

COOK’S STATS
Age: 30
Height: 6’1″
Weight: 215 lbs
Home: Las Vegas, NV

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